How To Drive Traffic To My Web Site

Get Free Traffic To Your Web Site

How can I drive traffic to my web site
must be one of the most popular question
for somebody who just created his first
web site. Here you have worked hard
making it look good, and now all you
need is people seeing your baby.

But How?
How well you define your targeted
audience and what search terms they use
is paramount to drive traffic to my
web site.

In other words I want to find the keywords
they are typing in the search engines for
finding my web site.

For example, Let's say I have a lawn care
web site where I give advice on maintaining
a beautiful lawn. I can use any of these
free tools for keyword research;

inventory.overture.com/d/searchinventory/suggestion/

adwords.google.com/select/KeywordToolExternal

freekeywords.wordtracker.com

I would type in 'lawn care' to see what kind
of terms people are using for lawn care advice
to drive traffic to my web site.

Now, I would note only the keyword phrases
that relate only to what my web site information
offers. For example, if I don't have any tips on
organic lawn care, I wouldn't note any keyword phrases
that include the word 'organic'.

The long phrases like 'tips for lawn care advice' are
super targeted. That is going to be useful for
pay-per-click (or PPC) advertising to
drive traffic to my web site.

PPC ads are diplayed on the search engines
results pages. You see them on the right side of any
result page. Each time you click on an ad, the
web site owner who placed that ad pays the search engine
anywhere from 1 cent to tens of dollars depending on the
popularity of the keywords.

Google has 'adwords' (adwords.google.com)
YAHOO! has 'searchmarketing'(searchmarketing.yahoo.com)
MSN has 'adcenter' (adcenter.microsoft.com)

PPC is the fastest way to drive traffic to my web site.
I can write an ad in 'adwords' and have it displayed
in a couple of hours. Of course, it depends on the
popularity of the keywords I chose to drive traffic to my
web site. To find out, use the keyword popularity tool
on the sites I just gave you.

A note of caution here. These PPC tools are not 'set it
and forget it'. First, I make sure I put a limit
amount for daily budget (I usually put $10 dollars at first).
Second, I monitor the performance of my ads to see
which ones are getting clicked. I always have at least two
ads running for the same keyword phrases. That way I can
make changes to beat my best performing ads to
get more clicks to drive traffic to my web site.

This is the fastest way to drive traffic to my web site.

Learn more here